Renato Vitolo is an Artist and Creative Director based in South Africa and working everywhere.
I grew up beneath the buzz of a sewing machine and the quiet rhythm of scissors slicing through fabric. My mother, a fashion designer, was my earliest creative influence. I would hover around the kitchen table as a boy, fascinated by how a simple sketch could become a garment that told a story.
Art and design weren't just part of my upbringing—they were the backdrop of my entire world. Growing up in Johannesburg was an explosion of vibrant, bold and grit.
Years later, that early exposure blossomed into a passion for form, feeling, and colour. I studied colour theory at Parsons School of Design in New York, where I deepened my understanding of how colour isn’t just seen—it’s felt. It can calm, provoke, empower, or connect. My work, whether playful or pared-back, is a constant exploration of this emotional language.
I’ve lived and traveled extensively across Europe—always with a sketchbook or camera in hand—finding inspiration in crooked alleyways in Lisbon, morning markets in Palermo, and Bauhaus shadows in Berlin. What moves me isn’t pristine—it’s the offbeat, the overlooked, the dark and the slightly broken things that still breathe. My work often begins with a small, simple object and expands outward into an experience—an emotion, a memory, a sense of place.
Today, I serve as the Creative Director of Ned and Nancy’s, a role that allows me to fuse storytelling, design, and intuitive visual direction into everything we do. I'm driven by curiosity and guided by feeling. My creative process is as much about noticing as it is about making.
I believe design should stir something within. A flicker of nostalgia. A moment of joy.
A quiet ache, or a reflection upon a broken heart.
That’s the space I aim to hold with every piece I create.